Accessibility for the third Age in the Hotel Industry of the City of João Pessoa -PB

Authors

  • Elane Raquel do Nascimento Soares
  • Fernanda Brambilla
  • Adriana Brambilla
  • Elídio Vanzella

DOI:

https://doi.org/10.14210/at.v6n2.p30-41

Keywords:

Tourism, Third Age, Accessibility, Hotel Industry, João Pessoa.

Abstract

This research focuses on accessibility for Third Age guests in the coastal hotels of João Pessoa, through the Institutional Program of Scientific Initiation Scholarships, together with the Pro-rectorate of research of Universidade Federal da Paraíba (Propesq/UFPB). Its object of study is hotels located in the city of João Pessoa, in the Brazilian state of Paraíba. The general objective of the study was to investigate whether the conditions of accessibility at these accommodation establishments meet the needs of the Third Age public, a growing sector of potential guests that has more free time and disposable income than ever before, and is seeking travel, knowledge and new experiences. However, the tourism trade, especially the hotel sector, must be prepared to offer good quality service, exceeding expectations and meeting the needs of this tourist sector, as it is a public that often requires greater attention and care due to issues of decreased mobility. This research was conducted using the descriptive method, with quantitative/qualitative analysis. Field research was carried out, firstly, through in loco observation and then through the application of a checklist, which was sent to the email due to Covid-19 restrictions, to sixteen coastal hotels in the municipality, based on bibliographic and documentary research. The results show that accessibility needs to be improved for this public, as some sectors do not offer accessibility to areas such as the reception, restaurant and swimming pool, preventing these guests from making full use of the services offered and even, in some cases, creating unsafe conditions. This study is important for the academic community, the tourism industry, and society as a whole, as its results will enable hotel managers to identify weaknesses and improve their establishments, as well as training their employees to serve this public and building customer loyalty through excellence in the provision of services.

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Published

2021-08-26

Issue

Vol. 6 No. 2 (2021): .

Section

Artigos

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