COLLINS DISTRIBUIDORA: CHALLENGES IN THE MANAGEMENT OF PEOPLE

Authors

DOI:

https://doi.org/10.14210/alcance.v26n2(Mai/Ago).p229-243

Keywords:

Human Resources. Motivation. People Management.

Abstract

This teaching case study aims to promote discussion among students on situations related to people management through the company Collins Distribuidora, reporting its difficulties in the management of employees throughout the company’s growth, and the consequences caused by the lack of positioning of its managers. In 2016, after losing one of its main clients, Marlon, a partner in the company, believes it is now time to discuss its human resources management, so he invites the other partners, Carlos and Marcos to a meeting. They need to decide what to do and what possible solutions, taking into consideration the partners’ different positions. The idea is to encourage students to play the role of the managers, in order to stimulate discussion on possible short- and long-term strategies to resolve the challenges that the company faces. The case therefore presents a situation in which the reader is prompted to reflect on various concepts inherent to motivation, commitment and productivity, and to relate them to the reality of the corporate world. It is proposed that the case be applied in the Undergraduate courses in Business Administration and Human Resources Management.

Author Biographies

Ana Paula Pereira dos Passos, UNIVALI

Graduanda em Administração

Helena Wollinger, UNIVALI

Graduada em Ciências Contábeis Mestre em Administração Doutoranda em Administração

Downloads

Published

2019-09-23

Issue

Vol. 26 No. 2(Mai/Ago) (2019)

Section

Case for Teaching

License

In this statement of responsibility, I/we certify that I/we participated in the preparation of the attached article, thus making my/our responsibility for its content public. I/we declare that we have not omitted any links or financing agreements between me/us and entities and/or institutions that may have an interest in the publication of this article. I/we certify that the article is original and the work, either in total or in part, or any other work of my/our authorship with substantially similar content, has not been nor will be sent in any format (printed or electronic) to another periodical while its publication is being considered by Revista Alcance. In this consent form, the associated authors give permission to Revista Alcance, in the case of approval by its Editorial Board, to publish the attached article in electronic copy in a regular edition of the journal and to load it to the database.