THE SOCIAL STRUCTURE OF A VIRTUAL COMMUNITY AND THE CONSEQUENCES FOR THE E-MARKETER

Authors

  • Stefano Pace

DOI:

https://doi.org/10.14210/alcance.v10n3.p559-573

Abstract

The aim of this work is to analyse the social dynamic of a virtual community of consumption and the way in which this influences the marketing strategy and approach of a company.

Author Biography

Stefano Pace

Secretária

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Issue

Vol. 10 No. 3(Set-Dez) (2003)

Section

Article

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