LEAVE OR STAY: THE DILEMMA OF A YOUNG MANAGER OF A BUSINESS OF CREATIVE ECONOMY THAT HAS A CONVENTIONAL MANAGEMENT

Authors

  • HENRIQUE MUZZIO Universidade Federal de Pernambuco (UFPE)

DOI:

https://doi.org/10.14210/alcance.v24n4(Out/Dez).p591-601

Keywords:

Creative management. Creative economy. Management model.

Abstract

The objective of this teaching case is to analyze a dilemma of a young new graduate working for an information and communications technology (ICT) company, between staying with the company or leaving. The organization has a very successful history, but may not have as promising a future, due to its conventional model of management that apparently, is not suitable for the context of creativity. The company is located in Porto Digital, a cluster of the creative economy in Recife, Brazil. The company develops applications in the effervescent digital market. Based on the perspective of the young manager, the report was developed based on two semi-structured interviews. The dilemma is developed from a perspective of whether to stay or leave the company, faced with a conventional management model applied to a company of the creative economy.

Author Biography

HENRIQUE MUZZIO, Universidade Federal de Pernambuco (UFPE)

Doutor em Administração pela FGV (EAESP). Professor Adjunto da UFPE (DCA / PROPAD)

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Published

2018-06-07

Issue

Vol. 24 No. 4(Out/Dez) (2017)

Section

Case for Teaching

License

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