OPEN INNOVATION AS A TOOL FOR GENERATING GLOBAL BENEFITS: A STUDY ON THE OpenIDEO PLATFORM

Authors

  • Maríndia Brachak dos Santos Universidade Federal de Santa Maria
  • Kalien Alves Klimeck Universidade Federal de Santa Maria
  • Maria Carolina Serpa Fagundes de Oliveira Universidade Federal de Santa Maria
  • Flavia Luciane Scherer Universidade Federal de Santa Maria

DOI:

https://doi.org/10.14210/alcance.v23n4(Out-Dez).p495-512

Keywords:

Open innovation, Co-creation, Crowdsourcing.

Abstract

Innovation is one of the important factors for the competitiveness and survival of businesses in the global market. In this context, there is a need to create new forms of innovation, in which companies face the challenge of migrating from closed innovation to new concepts such as open innovation, co-creation, designing thinking, and crowdsourcing. The present study is intended to fill this gap, by mapping the challenges launched in OpenIDEO platform in the period 2012 to 2013. For this purpose, we performed a descriptive study with a qualitative approach and content analysis of the OpenIDEO case, consisting of an open innovation platform to which people around the world can submit ideas to solve global problems. It was found that in the period analyzed, ten challenges were launched in the online community. These challenges were assigned to six thematic areas: innovation, sustainability, young people, violence against civilians, wellbeing in old age, and accessibility. The collaborative activities launched included of 86 winning ideas, 62 of which related to seven challenges that are now in the implementation stage. Based on the results, it is seen that there is significant involvement of the online community in the challenges launched, as all the challenges received ideas, applause, and followers.

Author Biographies

Maríndia Brachak dos Santos, Universidade Federal de Santa Maria

Mestre em Administração Doutoranda em Administração

Kalien Alves Klimeck, Universidade Federal de Santa Maria

Mestre em Administração

Maria Carolina Serpa Fagundes de Oliveira, Universidade Federal de Santa Maria

Mestre em Administração

Flavia Luciane Scherer, Universidade Federal de Santa Maria

Doutora em Administração

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Published

2017-02-24

Issue

Vol. 23 No. 4(Out-Dez) (2016)

Section

Article

License

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