ENTREPRENEURIAL POTENTIAL OF BUSINESSWOMEN IN THE TOURISM SECTOR IN FLORIANÓPOLIS (SC)

Authors

  • Maria José Barbosa de Souza Universidade do Vale do Itajaí­ - UNIVALI PPGA
  • Fernanda de Magalhães Trindade
  • Robson Freire
  • Franciane Reinert Lyra

DOI:

https://doi.org/10.14210/alcance.v23n4(Out-Dez).p455-474

Keywords:

female entrepreneurship, entrepreneurial potential, tourism.

Abstract

Female entrepreneurship is currently a topic of interest as a factor that has an impact on the macroeconomic policies of countries. For this reason, gender studies in entrepreneurship are recognized by international organizations that encourage such initiatives, a fact that has prompted academics to study this issue. In order to analyze the potential of female entrepreneurs in the tourism sector of Florianópolis (Santa Catarina), a descriptive study was conducted with thirty-five businesswomen involved in this economic activity. The results revealed that 68% of the respondents classified themselves as entrepreneurs, according to the instrument developed by Carland, Carland and Hoy (1992), with na average of 19.9 out of 33 possible points. The statistical tests confirmed the existence of significant differences between the mean values obtained by this segment and the other interviewees, in relation to personality traits, strategic attitude, and risk-aking. However, the research revealed that there is no statistically significant association between entrepreneurial potential and age, education or income, or with the industry in which they work, or the length of time the company has been in existence.

Author Biographies

Maria José Barbosa de Souza, Universidade do Vale do Itajaí­ - UNIVALI PPGA

Doutora em Ciências da Comunicação pela ECA/USP e Mestre em Administração pela FEA/USP. Professora e pesquisadora no programa de Pós-graduação em Administração da Universidade do Vale do Itajaí.

Fernanda de Magalhães Trindade

Mestre em Turismo e Hotelaria pela Universidade do Vale do Itajaí. Aluna do Programa de Pós-Graduação Stricto Sensu em Educação nas Ciências da Universidade Regional do Noroeste do Estado do Rio Grande do Sul (UNIJUÍ). Professora do Instituto Federal Farroupilha - Campus São Borja

Robson Freire

Mestre em Administração pela Universidade do Vale do Itajaí. Professor na Universidade do Vale do Itajaí.

Franciane Reinert Lyra

Doutoranda do Programa de Pós-Graduação em Administração e Turismo da Universidade do Vale do Itajaí. Mestre em Turismo e Hotelaria pela Universidade do Vale do Itajaí.

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Published

2017-02-24

Issue

Vol. 23 No. 4(Out-Dez) (2016)

Section

Article

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