Revista Alcance

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Vol. 30 No. 1(Jan/Abr) (2023)

View Vol. 30 No. 1(Jan/Abr) (2023)

Published: 2023-12-04

Article

THE DARK SIDE OF RELATIONSHIP MARKETING: AN ANALYSIS OF THE PHENOMENON IN PUBLIC MANAGEMENT

Júlio Nascimento Pires, Aline Regina Santos

1-16
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CONSUMER CULTURE THEORY AND ASSEMBLAGE THEORY: INTERLOCUTIONS AND PROPOSAL OF A RESEARCH AGENDA

Wanderklayson Aparecido Medeiros de Oliveira, Marcelo de Rezende Pinto

17-32
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EXAMINING THE ANTECEDENTS OF COCREATED SERVICE RECOVERY AND ITS RELATIONSHIP WITH CUSTOMER SATISFACTION

Mikaela Daiane Prestes Floriano

33-52
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ENTREPRENEURSHIP IN THE MEDIA: ANALYSIS OF ARTICLES PUBLISHED IN A BRAZILIAN COMMUNICATION MEDIUM

Adaleny Dayanne Souza de Paiva, Fernanda Paula Arantes, Daniel do Prado Pagotto, Cândido Vieira Borges Junior

53-72
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DIGITAL ECOSYSTEM: THE MISSING LINK BETWEEN STRATEGY AND FINANCIAL PERFORMANCE FOR DIGITAL BUSINESSES

José Carlos da Silva Freitas Junior, Antonio Carlos Gastaud Maçada, Rafael Alfonso Brinkhues, Yves Wanderley Estanislau da Costa Netto

73-90
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- PDF

Case for Teaching

MOM I WANT, MOM I WANT TO RULE: THE DILEMMA OF BABY GUT

Mateus Francisco Maffezzoli, Marcos Eduardo Muniz, Jailson Lana, Raul Beal Partyka

91-103
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WHAT EXACTLY IS OUR PROBLEM? CHALLENGES TO PUBLIC PROCUREMENT OF INNOVATION

Tamilly Viríssimo, Julia Viezzer Baretta, Micheline Gaia Hoffmann, Josivania Silva Farias

104-117
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Technological Forum

GUIDELINES FOR REDESIGNING JOBS AND ASSIGNMENTS IN PUBLIC SERVICE

Emanuella Koerich Zappelini, Eduardo Guedes Villar, Marcos André Alves Monteiro, Dannyela da Cunha Lemos

118-134
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