THE RESOURCE-BASED VIEW (RBV) IN THE STRATEGY FORMULATION OF CLOTHING MANUFACTURERS IN SARANDI (RS)

Authors

DOI:

https://doi.org/10.14210/alcance.v27n1(Jan/Abr).p63-81

Keywords:

Competitiveness and Strategy. Resource Based View. Clothing manufacture.

Abstract

The Resource Based View (RBV) incorporates traditional strategy insights into the distinct competencies and heterogeneous capabilities of a company. Moreover, the allocation, exploitation and combination of resources reaches a decisive threshold for competition in markets permeated by uncertainty and pressures of all kinds. The objective of the study was to understand how clothing manufacturers in Sarandi (Rio Grande do Sul) formulate their strategies based on tangible and intangible resources. For this purpose, qualitative and exploratory research was carried out, with data collection through interviews with the directors of three industries. The data obtained were submitted to content analysis. The results show that the manufacturers adopt emerging strategies, relying on entrepreneurship, environmental, design, planning and learning. In terms of resources, intangible assets help promote competitiveness, and can lead to competitive advantage, being characterized as fundamental in the execution of objectives, goals and strategies. However, despite the manufacturers’ potential for strategic exploration, and the possibility of increasing their competitiveness in their market, no sustainable competitive advantage was identified.

Author Biographies

Aline Palma, Universidade de Passo Fundo

Graduada em Administração pela Universidade de Passo Fundo (2008). Pós graduada pela FGV no MBA em Gestão Empresarial (2011), Mestrado em Administração pelo Programa de Pós-Graduação em Administração da Universidade de Passo Fundo (2017).

Ana Claudia Machado Padilha, Universidade de Passo Fundo

Graduada em Ciências Contábeis pela Universidade de Passo Fundo (1995), Especialização em Gestão Estratégica Empresarial pela Universidade de Passo Fundo (2001), Mestrado em Agronegócios pela Universidade Federal do Rio Grande do Sul (2003) e Doutorado em Agronegócios pela Universidade Federal do Rio Grande do Sul (2009).

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Published

2020-03-24

Issue

Vol. 27 No. 1(Jan/Abr) (2020)

Section

Article

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