FEASABILITY INDICATORS AND COMPETITIVE STRATEGIES: THE CASE OF GARLIC PRODUCERS IN THE REGION OF CURITIBANOS-SC

Authors

  • Carlos Leomar Kreuz Faculdades Católicas Integradas de Palmas - PR
  • Alceu Souza Faculdades Católicas Integradas de Palmas - PR
  • Sieglind Kindl da Cunha Faculdades Católicas Integradas de Palmas - PR
  • Juarez Perfeito Universidade Regional de Blumenau - SC

DOI:

https://doi.org/10.14210/alcance.v12n2.p269-284

Abstract

This article analyzes aspects relating to the competitiveness of garlic growing in the region of Curitibanos-SC, focusing specifically on the financial return of the activity. It also discusses the concept of Local Productive Arrangements as a feasible strategy for sustaining the feasibility of this type of agribusiness. The basic hypothesis is that garlic growers have made agroindustrial investments in this region and garlic growing is presented as an alternative means of widening or diversifying these investments. For the financial feasibility analysis, the profitability indicators (VPL; VPLa; IBC and ROIA), and two risk indicators (TIR and PAY-BACK) were used. Despite evidence of high levels of profitability and the existence of barriers to entry, the business success of these small business depends on the formulation of competitive strategies, implemented via local productive arrangements.

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Published

2008-09-04

Issue

Vol. 12 No. 2(Mai-Ago) (2005)

Section

Article

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