STRATEGIC RESOURCES FOR SUSTAINABLE COMPETITIVE ADVANTAGE OF FOOD TRUCKS

Authors

  • Valmir Emil Hoffmann Universidade de Brasilia
  • Arthur Malimpense Leonelo Universidade de Brasilia
  • Cleidson Nogueira Dias Universidade de Brasilia
  • Isaac Matias Universidade de Brasilia/Universidade Federal do Pará

DOI:

https://doi.org/10.14210/alcance.v23n3(Jul-Set).p352-371

Keywords:

competitive advantage. Resource-Based View (RBV). Food Truck.

Abstract

The Food Truck is a recent arrival in Brazil. Due to the important socioeconomic role of Micro and Small Enterprises (MSEs), it is necessary to better understand this type of project. For this purpose, the Resource Based View (RBV) was applied. This study aims to identify the resources that are a source of sustainable competitive advantage, enabling the good performance of Food Trucks. The research is qualitative and descriptive, using a case study. Data were collected through semi-structured interviews and observation. The study revealed that the competitive advantage of the set of resources that generate competitive advantage varies among the organizations surveyed. The features that most stood out as potential generators of sustainable competitive advantage were: the truck model, exclusive raw material, power generation, equipment, network, technical knowledge of the staff, good service, its own revenue, the company's reputation and investments, its good service being the only strategic resource that all four of the companies studied had in common.

Author Biographies

Valmir Emil Hoffmann, Universidade de Brasilia

Doutor em Administração pela Universidad de Zaragoza. Professor titular da Universidade de Brasília (UnB)balanços Universidade Federal do Pará, lotado na Faculdade de Ciências Contábeis.

Arthur Malimpense Leonelo, Universidade de Brasilia

Bacharel em Administração pela Universidade de Brasília (UnB). Trainee na Lojas Riachuelo

Cleidson Nogueira Dias, Universidade de Brasilia

Doutor em Administração pela Universidade de Brasília (UnB). Analista da Empresa Brasileira de Pesquisa Agropecuária (Embrapa)

Isaac Matias, Universidade de Brasilia/Universidade Federal do Pará

Doutorando em Administração (PPGA/UnB), Mestre em Administração pela Universidade Federal do Rio Grande do Norte (UFRN). Professor da Universidade Federal do Pará (UFPA)

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Published

2016-09-29

Issue

Vol. 23 No. 3(Jul-Set) (2016)

Section

Article

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