THE PERCEPTION OF TOURISTS DRIVING HIRE CARS, OF TOURIST SIGNAGE IN NATAL, RN

Abstract

The purpose of signage, whether for the purpose of guiding traffic or tourists, is to direct users of urban and rural routes, helping them reach their intended destinations. Tourist signage, in particular, aims to inform tourists the existence of attractions and tourist services at a destination, and routes that tourists can take to reach these places. Signage therefore has important function in the use of the tourist spaces. This work aims to understand the perceptions of tourists driving hired cars, of the tourist signage in Natal, RN. It also seeks to determine the degree of satisfaction of these visitors with this service provided by the city. Exploratory empirical research was carried out through the application of questionnaires with objective and closed questions, at Natal International Airport. The data were analysed using principles of descriptive statistics. The research results indicate a positive perception of the tourist signage, and a high degree of satisfaction with this aspect of the city’s infrastructure. However, the positive perception of tourist signage diminishes when dimensions are included related to the continuity and efficiency of this structure to direct visitors, as they transit around the city.