Do you want some coffee? Analyzing the consumption experience of coffee tourism tourists in Taquaritinga do Norte

Abstract

The coffee market has experienced many changes in recent years, passing through three waves, each one marking a different aspect in the consumption relations of this drink. With the third wave, there ovided the Coffee Tourism activity in coffee production places. In Pernambuco, the city of Taquaritinga do Norte has been standing out in this segment in the last years, with Farms opening their doors to receive tourists interested in the topic. That said, we elaborated this study that aims to analyze coffee tou­rism experiences in Taquaritinga do Norte/PE, specifically the Sítio Conceição/Terral Ecológico and the Yaguara Ecológico, based on the model proposed by Goolaupa and Mossberg (2017). For this study, qualitative research was adopted, with an interview, all being made by the Google Meet platform. In the end, it was found that the coffee tourism experience carried out in Taquaritinga answers the dimensions proposed by Goolaupa and Mossberg (2017), in addition to other aspects, such as, for example, realizing that Coffee Tourism activities have helped in the development of the economy of Taquaritinga.