SHOT AT ONE TARGET, ENDED UP HITTING ANOTHER
DOI:
https://doi.org/10.14210/alcance.v24n1.p129-146Keywords:
Business Strategy. Resource-Based view. Strategic Alliance.Abstract
In this case-demonstration, the problem-situation focuses on the competition between the Market leader in medical care in the Northeast of Brazil, Cooperativa Unimed, and Hapvida, the main provider of its services in the nineteen nineties, current Market leader in the North and Northeast regions, and fifth largest health insurance provider in Brazil. This case study was developed for use by postgraduate latu sensu courses of the discipline in Business Strategy, to support the discussion of the concepts of Structural Analysis of Industry; SWOT analysis; Strategic Alliance; Porter’s Generic Strategies; Vertical Integration Strategies; Maps of Strategic Positions; and the Resource-Based View (RBV).Downloads
Published
2017-05-11
Issue
Section
Case for Teaching