THE DEVELOPMENT OF RESOURCES AND CAPABILITIES IN INCUBATED MICROENTERPRISES

Authors

  • Maurici Dias Gomes Universidade Presbiteriana Mackenzie
  • Reynaldo Cavalheiro Marcondes Universidade Presbiteriana Mackenzie

DOI:

https://doi.org/10.14210/alcance.v23n1.p051-066

Keywords:

Business incubator. Value creation. Resources. Capabilities. Resource based view.

Abstract

Using theoretical support of the Resource Based View (RBV), this article aims to show how the development of resources and capabilities of microenterprises occurs through the support of an incubator. The research method was qualitative exploratory and descriptive. Interviews were conducted using a standardized script with open questions, applied to entrepreneurs of nine incubated microenterprises operating in the areas of biotechnology, electromechanical, cosmetics, plastic injection molding, metallurgy, training, information technology and communication. It was found that the microenterprises seek to generate value for their products and services in different ways, developing resources and strategic capabilities for this purpose. The process focuses, first and foremost, on the customer’s needs, seeking to adapt the resources and capabilities to meet those needs. The resources that have proven strategic in generating value for the products and services of the microenterprises

Author Biography

Reynaldo Cavalheiro Marcondes, Universidade Presbiteriana Mackenzie

Professor titular do Programa de Pós-Graduação em Administração de Empresas da Universidade Presbiteriana Mackenzie.

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Published

2016-05-11

Issue

Vol. 23 No. 1(Jan-Mar) (2016)

Section

CHAMADA ESPECIAL: CAPACIDADES DINÂMICAS E INOVAÇÃO NAS ORGANIZAÇÕES (ENCERRADA)

License

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