The impact of tourism on consumer habits in a small Community

Abstract

This work sought to evaluate the impact of the expansion of tourism in the consumer habits of the small community of Coronel Xavier Chaves, in the state of Minas Gerais. It initially carried out a qualitative study to identify attributes considered relevant, and related to the overall response: the impact of tourism on consumer habits of a small community. Based on this initial investigation, a survey was carried out with a sample of 98 residents of the town, to verify the culture of the local society and the processes of change established after the expansion of the local tourism activity. The Lúcio Couto Rennó; Dalton Jorge T Teixeira eixeira - O impacto do turismo nos hábitos de consumo de uma comunidade de pequeno porte data collected were analyzed using techniques of descriptive statistics, with numerical and tabular synthesis of the information collected in the study. Based on the answers given, it can be observed that from the point of view of the inhabitants of the town, tourism has changed the reality of the small cities, influencing the consumer habits and transforming the culture of the community of Coronel Xavier Chaves in a positive way. Key words: Receptive tourism; marketing; consumer behavior.